28 Feb '15, 4pm

The Open House Goes Over The Top via @WSJ #openhouse #luxury

The Open House Goes Over The Top via @WSJ #openhouse #luxury

Ranging from five-course dinners to poolside fashion shows, real estate house parties have become the latest way for agents to show off new listings. Photo: Alexander Ali/Society Group More than 250 guests gathered at a home in Los Angeles’s Pacific Palisades neighborhood last fall. Models swam in the pool, guests attired in all-white drank mojitos and a singer strummed an acoustic guitar. The guest of honor: the 11,000-square-foot New England whitewashed-brick house, which would hit the market days later for $16.95 million. As luxury home prices edge into record territory in some areas, traditional wine-and-cheese open houses are being replaced with five-course meals, poolside fashion shows and living-room concerts. Agents and developers, looking to stand out from the competition, are in some cases spending tens of thousands of dollars on these over-the-top open houses—pr...

Full article: http://www.realtor.com/news/open-house-goes-top/?cid=soc_...

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