27 Feb '15, 9pm

Louis Vuitton is now a 'brand for secretaries' in China

REUTERS/Carlos Barria A woman walks beneath a Louis Vuitton sign in the IFC Mall in Shanghai, China. China's elite have become too savvy for Louis Vuitton, which has exploded in popularity in the middle class. "I don't see anybody carrying a Gucci or Louis Vuitton bag," Sara Jane Ho, the founder of the elite Chinese etiquette school Institute Sarita , told Business Insider. "My clients are sophisticated. My students are the people who were buying an Hermes bag 10 years ago and holding themselves to higher standards." As HSBC managing director Ewan Rambourg explains in "The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun ," Louis Vuitton has been a big deal in China since around 2003, when sales peaked in Japan. While Japan's elite were less concerned about the brand hitting the mainstream, however, China's elite have a different attitude toward ...

Full article: http://uk.businessinsider.com/louis-vuitton-losing-sales-...

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uk.businessinsider.com 27 Feb '15, 9pm

REUTERS/Carlos Barria A woman walks beneath a Louis Vuitton sign in the IFC Mall in Shanghai, China. China's elite have be...

Louis Vuitton is now a ‘brand for secretaries’ ...

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