27 Feb '15, 9am

Fashion designers, automakers top millennials’ list of luxury brands: report

Fashion designers, automakers top millennials’ list of luxury brands: report

“With marketers’ current focus on millennials, it’s intriguing that the millennials included an ‘experience’ in my estimation, travel, as one of their top 20 descriptions of luxury, while neither the Gen-X’ers nor the Boomers listed an experience such as travel in their top 20’s,” he said. “We hear so much about products are now less important, it’s all about the ‘experience.’ Well, maybe the older consumers don’t agree with the marketers about luxury .

Full article: http://www.luxurydaily.com/fashion-designers-automakers-t...

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