26 Feb '15, 2am

Why The Apple Watch Is Heavily Marketed To Women

Why The Apple Watch Is Heavily Marketed To Women

A simple analysis of Apple's marketing efforts shows a clever and very wise multi-front approach to spreading news and desire for the Apple Watch. While the Apple Watch debut in September 2014 (and subsequent announcements) have been designed to get the gadget and tech community speculating about the mid-2015 Apple Watch release, Apple has, at the same time, been focusing considerable elements on the fashion industry. It is also important to note that the luxury watch industry has been focusing on marketing toward the fashion industry for almost a decade now, and for the last two years, that focus has been heavily on women. The luxury watch industry hopes that for 2015 and beyond, women, as well as men, will be major growth areas of luxury watch consumption. It is interesting that both Apple (the luxury smartwatch maker) and the traditional high-end watch industry are focu...

Full article: http://www.ablogtowatch.com/apple-watch-marketing-targets...

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