06 May '12, 9pm

Britain's Got Talent introduces mobile app voting - Technology Today via Mobile App Alerts - The

Previously when calling premium rate numbers from mobiles, calls would costs considerably more than calling from a landline. The introduction of these codes means that viewers who vote from their UK mobile by this method will know what they are paying before they vote and will not have to wait until they receive their mobile bill. Ann Cook, Director of Interactive ITV & managing director of ITL said: “We know that today’s viewers like engaging and interacting with our biggest shows via new platforms and on many devices. Therefore it makes sense for us to explore introducing voting to the places where large numbers of viewers are already engaged. We’re really looking forward to seeing how audiences respond to both these two new voting platforms, alongside the existing landline platform, as Britain’s Got Talent moves into its exciting live final phase this weekend.” Peter Ca...

Full article: http://sfluxe.com/2012/05/06/britains-got-talent-introduc...

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