29 Dec '14, 8am

Digital touchpoints have reevaluated how products are marketed

Beauty products manufacturer Coty, Inc.’s Coty Prestige works with high-end brands such as Balenciaga, Chloé and Marc Jacobs, to conceptualize their fragrances through the execution of the scent to the final marketing initiatives. As a licensee-based relationship, brands must place a tremendous level of trust in Coty to create well-executed scents and accompanying campaigns that allow the brand’s DNA and heritage to remain intact while being recognizable by affluent and aspirational consumers.

Full article: http://www.luxurydaily.com/high-end-fragrance-consumers-a...

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