23 Apr '12, 9pm

From Makeup Artist to Fashion Designer - It's in Lora Nikolaev's GENEs: Many of the coolest clothes are born on...

From Makeup Artist to Fashion Designer - It's in Lora Nikolaev's GENEs: Many of the coolest clothes are born on...

Many of the coolest clothes are born on photo shoots by stylists unable to find the cool basics or funky extras they need to make a pic pop. As Lora discovered working as Max Factor's Chief Make-Up Artist on high-end shoots and campaigns for brands like Escada, Stefanel and Max Mara. "Often on shoots, stylists needed extras like accessories or basics to go with designer pieces and I began to create these extra essentials and soon everyone was asking me to design them something special for them," the former model & makeup maven explains about her fledgling luxe label. "I've worked with so many models over the years I really understand the female form and the way women want to feel when they wear clothes. That's what GENE is all about."

Full article: http://fashiontribes.typepad.com/fashion/2012/04/from-mak...

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