25 Nov '14, 8am

Hublot enters partnership with cricket this season

Hublot enters partnership with cricket this season

Hublot’s cricket watch Swiss watchmaker Hublot is integrating into the world of cricket as the official timekeeper of the ICC Cricket World Cup. Cricket attracts attention from fans all around the world and with this partnership, Hublot is establishing itself in a similar, global, manner. As one of the first luxury brands to sponsor the sport, Hublot is likely to gain fan appreciation throughout the season and world cup event. “With over 2.2 billion television viewers across 200 countries following cricket religiously, Hublot’s presence and investment in the sport is brilliant and timely,” said Sophie Terrisse, CEO of STC Associates , New York. “Cricket not only has a rare legacy of elegance and exclusivity, perfectly aligning with the aspirations of watch connoisseurs in India and internationally, but the sport and its culture have been steadily climbing in interest and m...

Full article: http://www.luxurydaily.com/hublot-enters-partnership-with...

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