16 Apr '12, 9pm

Tissot Official Timepiece of Madison Square Garden: The Madison Square Garden Company and Tissot are now marketi...

Tissot Official Timepiece of Madison Square Garden: The Madison Square Garden Company and Tissot are now marketi...

The Madison Square Garden Company and Tissot are now marketing partners. The alliance provides the Swiss watchmaker a route to integrate its brand with the Madison Square Garden demographic, which includes the New York Knicks, the New York Rangers, and signage on the buildings' marquees on 7th and 8th Avenue(s). The deal is the first such agreement reached by the companies. "We are pleased to have Tissot join our lineup of industry leading marketing partners at Madison Square Garden as the first-ever Official Timepiece. As the producer of some of the most precise and elegant timepieces in the world, Tissot will help ensure our fans are on time to see their favorite teams and events at The Garden," said Greg Economou, EVP of revenue performance for MSG Sports, in a prepared statement for the event. Tissot’s timing instruments will be used for sporting events, such as counti...

Full article: http://www.justluxe.com/lifestyle/jewelry/feature-1755781...

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