31 Mar '11, 5pm

China opening up Hainan Island to the world

China opening up Hainan Island to the world

The marketing spin has been that Hainan Island is the “Hawaii of China” but up until the past 12 months the reality has not quite matched the hype. Times, though, are fast changing on China’s southernmost territory with the local government this year adding duty-free shopping and opening up its pristine waters to the international yachting community in an effort to lure more tourists to the island. Hainan, which boasts a tropical climate, is also undergoing a resort-building boom with the Hilton and Marriott chains already this year becoming the latest to develop sites on the island which only saw its first “international-style” resort built in 1999. Government policy is now that Hainan must be a “top international tourism destination,” and from April 20 duty free shopping will be available to both domestic and international tourists. The service was brought in for foreign...

Full article: http://www.luxuo.com/travel/china-opening-up-hainan-islan...

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