30 Oct '14, 8am

Chanel shows off fall handbags via interactive mobile ad

Chanel shows off fall handbags via interactive mobile ad

“Mobile banner ads are small and marketers who are come with a list of ‘ingredients’ they’d like to include in an ad unit can quickly end up with a cluttered, illegible creative unit. Chanel’s mobile approach has consistently included a crisp, large display of their brand name. Consumers may or may not click on the ad—but they always leave with that bold lettering etched in their minds.”

Full article: http://www.luxurydaily.com/chanel-shows-off-fall-handbags...

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