28 Oct '14, 9am

Enable the virtuous cycle of content and commerce: L2

Seventy-two percent of North American organizations created more or significantly more content in the last 12 months, oftentimes at the expense of content quality, visibility and utility. The positive correlation between strong content and commerce is clear and brands have to be shrewd about content deployment or otherwise watch their investments languish in a crowded space.

Full article: http://www.luxurydaily.com/enable-the-virtuous-cycle-of-c...

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