27 Oct '14, 8pm

Dior brings back Marion Cotillard for new Lady Dior campaign

Dior brings back Marion Cotillard for new Lady Dior campaign

Lady Dior Fashion house Christian Dior is creating another campaign for its Lady Dior handbag collection with Marion Cotillard as the face of the campaign. Ms. Cotillard has previously led the Lady Dior campaigns and will do so again with the new collection that focuses on Paris at night. The contemporary Parisian night owl is displayed through a video and creates a new spin to the campaign. Repeat ambassadors Previously, Christian Dior focused on its Lady Dior purse line in an advertising campaign featuring French actress and brand ambassador Ms. Cotillard. The brand’s ad photos featured the actress holding a patchwork Lady Dior handbag from an upcoming collection. Dior was preparing to use the images in a multichannel campaign that includes print and digital efforts as it has in past campaigns with Ms. Cotillard and for its handbag lines (see story ). Ms. Cotillard in th...

Full article: http://www.luxurydaily.com/dior-brings-back-marion-cotill...

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