27 Oct '14, 9am

Neiman Marcus launches MyNM to personalize ecommerce

Neiman Marcus launches MyNM to personalize ecommerce

MyNM by Neiman Marcus Department store chain Neiman Marcus is expanding its personalized shopping experiences to accommodate the online consumer. With MyNM, online consumers will receive customization and personalization similar to what they receive in-store. The increased technology will help Neiman Marcus further integrate the consumer purchase journey. “This personalization is an attempt to replicate the personal relationships that are the hallmark of our customer/associate relationships in our stores,” said Ginger Reeder, vice president of corporate communications at Neiman Marcus Group Services , Dallas. Customized experience On MyNM, consumers are presented with a dashboard full of widgets that take the consumer’s preference into consideration. These widgets include “what’s new since your last visit,” “top pinned,” “our most requested,” “trending items,” “you may als...

Full article: http://www.luxurydaily.com/neiman-marcus-launches-mynm-to...

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