27 Mar '11, 7am
New interactive Chanel beauty site launches
Following the release of the highly successful short film Animating Chanel earlier this year, the brand’s beauty director Peter Philips has launched new interactive site, Chanel Makeup Confidential. Linking back to the luxury house’s main shopping page, the new destination features exclusive video content, backstage beauty looks and tutorials on how to recreate them, interviews with Philips, and of course lots and lots of information on the products, which this season center around Chanel’s signature pearls. The site sets new standards not only for other combined fashion and beauty houses such as Dior, but also for the social media-savviest of beauty brands such as MAC Cosmetics or Lancôme .