30 Sep '14, 12pm

Valentino creates immersive brand experience for runway show live-stream: Italian fashion label Valentino is g...

Valentino creates immersive brand experience for runway show live-stream: Italian fashion label Valentino is g...

Valentino Instagram image of show preparations Italian fashion label Valentino is giving consumers a complete brand experience through its runway show live-stream. As consumers wait for the show to start on Sept. 30 at 8:30 a.m. EST, they can view other brand content and scroll through Valentino’s Instagram photos on the dedicated microsite. This will keep consumers on the live-stream site as they wait for the show to begin, while educating them on some of Valentino’s other initiatives. Pre-show entertainment Valentino teased the show on social media, sharing images of bloggers in Paris fashion week and sending out a “personal invitation” to the show digitally. Valentino digital invitation to live-stream These posts include a link to the Valentino Live microsite . Here, consumers can sign up for updates and download the Valentino app via a QR code. In addition to the live-...

Full article: http://www.luxurydaily.com/valentino-creates-immersive-br...

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rt @pursuitist $20,000 Luxury Tequila Experience At Four Seasons Resort Punta Mita #luxury

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