28 Sep '14, 12am

Sneak Peek Inside @victoriabeckham First London Store #luxury #Glamour

Sneak Peek Inside @victoriabeckham First London Store #luxury #Glamour

The Mayfair standalone outlet is a 6000 square feet paradise bringing all the Victoria Beckham lines under one roof. Designed by architect Farshid Moussavi, the newest VB store on the European soil breaks traditional boundaries by getting rid of the tills and elaborate window displays. The founder of her eponymous brand makes a statement about debuting the contemporary method of payment, “Payment is with an iPad, so we can go to the customer on whatever floor she’s on.” While the high-on-style clothes are displayed on gilded chains, a large screen streams the autumn/winter 2014 show.

Full article: http://www.my-property-report.com/articles/sneak-peek-ins...

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