25 Sep '14, 10pm

Bashing a brand-new restaurant online is like "Yelping your friend’s newborn baby"

Bashing a brand-new restaurant online is like "Yelping your friend’s newborn baby"

A few years ago, I alighted on a new restaurant owned by a pair of talented chefs. Rumors of its debut had been swirling around for a while, and I had great expectations. After it finally opened on a less than likely stretch of Fillmore Street, I stopped in for dinner—only about two weeks in. My takeaway? I appreciated the whimsical dim sum kind of service, but the carts made for a bit of a traffic jam. The brown pegboard walls were barren of art, and the lighting was too bright. And while much of the food was very good, some of it didn’t gel. These are all very typical fresh-out-of-the-womb problems for a restaurant, especially an ambitious one. And yet, first impressions are powerful, and mine were not altogether positive. I didn’t return for quite a while because, well, I was on to the next new spot. Slowly but surely, word on the street got out that this little restaur...

Full article: http://www.modernluxury.com/san-francisco/story/contents-...

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