25 Sep '14, 2pm

Take a look inside @victoriabeckham's brand new Flagship store

Take a look inside @victoriabeckham's brand new Flagship store

On September 25, VICTORIA BECKHAM will open the doors to her debut boutique, a flagship store located in London’s West End. Situated on Dover Street, the boutique is set to be a typically minimalist, flexible affair, with no display window packed with glossy wares. Instead, the 560m2 store has been built around the concept of a flexible interior, with retractable shelving for the accessories on the ground floor and clothes hung from moveable, hexagonal blonde gold hanging chains on recessed ceiling tracks. The space was designed by Farshid Moussavi Architecture , with added touches including caramel onyx and mirror stainless steel counters, free-standing modular seating made from American walnut, a polished concrete floor and stairway, and bottle green glass fitting rooms. Following the lead of Apple and other retailers like Burberry, there are no tills and payment is set ...

Full article: http://www.luxuo.com/fashion/victoria-beckham-london-flag...

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