21 Mar '11, 6pm

Beijing targets luxury ads amid wealth gap

Beijing targets luxury ads amid wealth gap

Beijing has banned outdoor advertising that promotes high-end lifestyles as the government seeks to ease public concerns about the country’s widening wealth gap. Businesses Have been given an April 15 deadline to rectify such ads, along with any that excessively promote “foreign” things. It gave no details on which “foreign” things were deemed objectionable. Such promotions help create a politically “unhealthy” climate, it said. Violators could face fines of up to 30,000 yuan ($4,600), the state-run China Daily said Monday. Newly forbidden words include “supreme”, “royal”, “luxury” or “high class”, which are widely used in Chinese promotions for houses, vehicles and wines , it said. Authorities in the southwestern mega-city of Chongqing last week issued similar rules that barred real estate advertisements from using phrases including “best”, “unique” or “irreplaceable”. Ch...

Full article: http://www.luxuo.com/luxury-trends/beijing-targets-luxury...

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Beijing Bans Luxury Ads in an attempt to preserve societal balance between rich and poor

Beijing Bans Luxury Ads in an attempt to preser...

luxury-insider.com 22 Mar '11, 10am

Beijing has taken to banning all outdoor advertisements for luxury products. This drastic measure was conceived in the hop...