21 Mar '11, 5pm

Karl Lagerfeld directs Magnum ice cream campaign

Karl Lagerfeld directs Magnum ice cream campaign

Karl Lagerfeld is directing Magnum ice cream’s latest advertising campaign , which features American actress Rachel Bilson. The three-piece film series will be revealed on April 21st during the Tribeca Film Festivalfor the debut of an original film series. Simultaneous to the exclusive premiere at the Tribeca Film Festival, the lead film will be released to viewers around the world on Magnum’s Facebook page. The films will feature Rachel Bilson in three scenarios that show her unwinding with a Magnum ice cream bar. “Photo Mood” features Rachel Bilson as an annoyed famous model who finds the pleasure she’s been seeking in the form of a smooth and delicious Magnum ice cream bar. “Applause” stars Rachel Bilson as a world-renowned prima ballerina who, when unexpectedly faced with an over-zealous throng of fans and the amorous embrace of her boyfriend, played by internationally...

Full article: http://www.luxuo.com/celebrities/karl-lagerfeld-magnum-ic...

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