20 Mar '11, 4pm

Burberry reaches two million fans on Facebook [Best of the Best 2010] and now? 5? 6 millions?

Burberry reaches two million fans on Facebook [Best of the Best 2010] and now? 5? 6 millions?

Burberry crossed a social media threshold this week: earning two million fans on Facebook. The British company has invested heavily in its online platforms and digital marketing strategy and has quickly risen to become luxury’s digital darling. Burberry regularly posts product announcements, photos, and even acoustic performances on the social networking site. In its latest move to engage customers, Christopher Bailey, chief creative officer at Burberry, posted a video message urging fans to post any questions regarding the label via Burberry’s wall. Women’s Wear Daily reported that Bailey will add a video on Burberry’s Facebook page answering those questions. Burberry reached one million fans this past April, a year after setting up its Facebook page. With its current fan base, the brand now ranks as the seventh most popular fashion brand on Facebook, according to Styloph...

Full article: http://www.luxuo.com/luxury-trends/burberry-million-fans-...

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