31 Aug '14, 5am

Check out how India today has become the core inspiration for International designers and brands

Check out how India today has become the core inspiration for International designers and brands

What does this kind of attention mean for India? The wealth of traditional crafts and designs is one of the most important aspects of India's heritage. Whether it is the lacquer work from Rajasthan or Patan Patola, the art of double ikat weaving from Gujarat, or the much sought-after pashmina from Kashmir, traditional Indian arts evoke artistic excellence with a legacy that dates back hundreds of years. This is quite similar to the experience offered by a luxury brand, whose promise of personalised product is always enhanced by its heritage, an intangible asset. It's almost impossible to ignore the possibilities here. As Thampi points out, "Over a period of time, designers have looked to India for its artistic and intricate embroidery, varied textures in weaving materials, block prints, etc. Even today, many design houses source fabric from our local artisans for their col...

Full article: http://luxpresso.com/news-style/crafted-from-india/31598

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