29 Jul '14, 5pm

Lamborghini gives fans access to race through social media

Lamborghini gives fans access to race through social media

X-Bionic jacket for Lamborghini Swiss activewear label X-Bionic has designed limited-edition jackets for Automobili Lamborghini. The partnership includes a line of jackets strictly for the drivers competing in Super Trofeo, a series of races in which all the cars are Lamborghini Gallardo LP 570-4 models. X-Bionic used a series of raffles on its Facebook page to generate buzz around the North American races being held during the summer. Racing gear Lamborghini has kept up a stream of posts on Facebook and Twitter about the Super Trofeo, inviting consumers to view the livestream or shop its Squadra Corse clothing selections online. The X-Bionic items will never be sold in stores, but the activewear brand chose to let a handful of consumers get their hands on one of the coats through a series of giveaways on its Facebook page. Consumers can enter through a dedicated Facebook ...

Full article: http://www.luxurydaily.com/lamborghini-gives-fans-access-...

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