28 Jul '14, 8pm

Luxury retailers outspent brands on paid search in 2013: report

Gucci editorial image by Saks A new report by AdGooroo finds that luxury retailers outspent luxury brands in most categories of paid search on Google in 2013. Luxury retailers outspent the brands in apparel, beauty and cosmetics, shoes and watches, while brands mustered the victory for handbags. As many brands seek to divert in-store traffic away from retailers to their independent locations, investing in paid search will act as a critical link. AdGooroo is a market research company for search engine advertisers. The report can be downloaded here . Spending spree AdGooroo determined that luxury brands collectively spent $3.3 million on Google AdWords for apparel, compared to $3.8 million by retailers. Louis Vuitton spent the most out of any examined brand or retailer with a $1.3 million investment in apparel paid search. The highest spending retailer was Neiman Marcus with...

Full article: http://www.luxurydaily.com/luxury-retailers-outspent-bran...

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