28 Jul '14, 4pm

Zillow eyes market dominance with Trulia acquisition

From Zillow Web site Online real estate marketplace Zillow acquired chief competitor Trulia for about $3.5 billion in stock July 28. Zillow and Trulia accounted for a combined 61 percent of Internet traffic in the home listings category in June, according to ComScore. The newly merged company will have formidable sway, especially considering that the two players tend to attract consumers for different reasons. Bedfellows Zillow and Trulia had been rivals in the online real estate listings sphere for nine years before the takeover. Zillow attracted 83 million users across Web and mobile in June, and Trulia attracted 63 million. Zillow’s Web site Home sellers tend to go to Trulia, whereas homebuyers predominantly use Zillow, which minimizes overlap, according to The New York Times . The real estate industry has historically been ultra-fragmented, with countless siloed Web si...

Full article: http://www.luxurydaily.com/zillow-eyes-market-dominance-w...

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