Lotus World | Lotus Cars

Discover what makes Lotus a head-turner; click here:

Discover what makes Lotus a head-turner; from the cars, the clothes, heritage, headlines, and the brand itself. The DNA of non-conformist founder Colin Chapman still flows through the company’s veins: The lust for competition, a genius for innovation, sharp eyes for aesthetics, and an obsession with weight saving that could put Atkins to shame. But above all, the spirit of every Lotus product is living fast and loving life. Competition: Lotus has won seven Formula One Constructors’ Championships, six Drivers’ crowns, the Indy 500, three class wins in the Le Mans 24 Hours and even the World Rally Championship. No other marque has achieved such polyvalent success. Innovation: Lotus introduced the monocoque chassis, aerofoil wings, and ‘ground effect’ which absolutely revolutionized Formula One in the 1960s and ‘70s. The company even invented F1 corporate sponsorship. Aesthet...

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