28 Jul '14, 8am

Marc Jacobs films store associate commutes to further brand identity

Marc Jacobs films store associate commutes to further brand identity

Video still from #MJcommute Lorena profile U.S. fashion brand Marc Jacobs is highlighting its store employees’ personal style through a series of Instagram videos. The #MJCommute shorts show associates biking, driving or walking to work wearing head-to-toe Marc Jacobs styled their own way. With this series, the employees act as brand evangelists, communicating who Marc Jacobs the company is beyond its eponymous founder. “Showing the Marc Jacobs collection as part of the every day adds a great touch makes it more approachable for the audience,” said Yuli Ziv, founder/CEO of Style Coalition , New York. “Social media is a perfect place to showcase the people behind the brand and add a human aspect to it,” she said. “People might identify with a store manager much easier than with a celebrity, and the high engagement on these videos is a sign that Marc Jacobs is onto something...

Full article: http://www.luxurydaily.com/marc-jacobs-films-store-associ...

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