28 Jul '14, 8am

Veuve Clicquot travels to consumers with branded mail truck via @LuxuryDaily

Veuve Clicquot travels to consumers with branded mail truck via @LuxuryDaily

Veuve mail LVMH-owned Veuve Clicquot is sending a branded truck around the United States and encouraging individuals to send hand-written letters to friends and family. The signature yellow truck is honoring Madame Clicquot, the woman who helped create the brand, and her letter writing style behind the business. The truck will travel the U.S., bringing awareness to the brand and the unique packaging style the brand has adopted. “I think tying in the history of Madame Clicquot’s letter writing is done nicely and helps to tell the story,” said Brittany Mills, director of digital marketing services at Mobiquity , New York. “There is plenty of content to help support that theme – the mail truck, social content, site story and videos,” she said. Ms. Mills is not affiliated with Veuve Clicquot, but agreed to comment as an industry expert. Veuve Clicquot was unable to respond by ...

Full article: http://www.luxurydaily.com/veuve-clicquot-travels-to-cons...

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