28 Jul '14, 6am

3 quotes that guide my mobile and cross-channel strategy: Like most people, I read and listen to mobile market...

Melinda Krueger is senior marketing consultant at ExactTarget By Melinda Krueger Like most people, I read and listen to mobile marketing pundits as much as I possibly can. From that sea of facts and opinions, there are three quotes that truly stand out and guide my mobile and cross-channel strategy. They are simple yet profound, and I believe they will stand the test of time. Long and short of it This first one already has. Way back in 2010, Thom Kennon wrote an eye-opening article in Mobile Marketer , “Why marketing is selling mobile short.” While the entire article is definitely worth reading, I have used or considered this passage many times in the intervening years: “Real marketing seeks to attach to existing or even latent behavior of our customers by humbly offering up and inserting perfectly placed instants of value, maybe even magic, into the human mix of natural a...

Full article: http://www.luxurydaily.com/3-quotes-that-guide-my-mobile-...

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