30 Jun '14, 6pm

Luxury Food and Wine Instagram Model Contest Winners Featured in New Marc by Marc Jacobs Ca... Luxury Experiences

Luxury Food and Wine Instagram Model Contest Winners Featured in New Marc by Marc Jacobs Ca... Luxury Experiences

Marc by Marc Jacobs has just released the Fall 2014 campaign, the first for new creative director and design director Katie Hillier and Luella Bartley. To create buzz around their new collection, the two took to the social media platform Instagram to find models for their upcoming campaign using the hashtag #CastMeMarc. In April thousands of would-be models answered the call, posting photos of themselves and hoping for a chance to appear in the new Marc by Marc Jacobs campaign. The revamped collection, meant to be a clear departure from its parent Marc Jacobs line, has a rebellious, young-urban feel to it—with a clear audience of social media-loving Millennials. With over 70,000 global entries, Hillier and Bartley had to narrow down the selection to 30 finalists then nine models who were then flown to New York to star in the new campaign. Shot by David Sims and styled by K...

Full article: http://www.justluxe.com/fine-living/chatter/feature-19556...

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