30 Jun '14, 5pm

I wrote a whole lot of words about SHORTS:

I wrote a whole lot of words about SHORTS:

The offices of San Francisco's hottest fashion startup look distressingly like Omega Theta Pi. Though the online-only men’s shorts company Chubbies is rich with venture funding (and, in typical techie fashion, employs a private chef to drop off hotel pans of hot lunch and plates of fresh-baked cookies daily), the vibe at its Potrero Hill headquarters is decidedly less startup sleek than frat-house maximalist. A big-screen TV planted in front of a leather couch silently plays reruns of Two and a Half Men to an audience of no one, and posters with slogans like “Sky’s Out, Thighs Out” parrot the company ethos back to its employees. The place is littered with theme-party tchotchkes: A half-deflated beach ball sits dolefully in one corner; a comically oversize sombrero hangs from a coatrack; a truly massive American flag covers one wall. In the basement room that served as the ...

Full article: http://www.modernluxury.com/san-francisco/story/the-house...

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#longread

#longread

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