30 Jun '14, 9am

Royal Copenhagen invites consumers to experience craftsmanship first-hand: Danish porcelain maker Royal Copenh...

Royal Copenhagen invites consumers to experience craftsmanship first-hand: Danish porcelain maker Royal Copenh...

Royal Copenhagen China Danish porcelain maker Royal Copenhagen is giving consumers a first-hand experience of the brand’s craftsmanship with a series of classes at its flagship store. During the summer months, consumers will be able to book tickets to a workshop where they will be taught by the brand’s artisans and paint their own dishes. This hands-on approach to exploring the craftsmanship behind its products will likely leave a lasting impact on participants. “Engagement, pride and access are all pillars of luxury,” said Chris Ramey, president of Affluent Insights , Miami, FL. “Even the wealthiest consumers can amused when they’re taught by Masters,” he said. Mr. Ramey is not affiliated with Royal Copenhagen but agreed to comment as an industry expert. Royal Copenhagen did not respond by press deadline. Artisan class Royal Copenhagen used social media to spread word abo...

Full article: http://www.luxurydaily.com/royal-copenhagen-invites-consu...

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