24 Jun '14, 9am

#luxury Printemps takes store locator inside with geolocation mobile app

#luxury Printemps takes store locator inside with geolocation mobile app

The exterior of Printemps’ Paris store French department store chain Printemps is helping consumers find exactly what they are looking for in-store with a new mobile application. The app uses geolocation to let users pinpoint brands, services and their friends inside the chain’s Paris Haussmann flagship. Since consumers are very likely to be on their mobile device while in-store, it makes sense for a retailer to aid their shopping experience with an app. “Printemps wants to help consumers navigate their flagship retail store and are using Bluetooth to enable that indoors navigation,” said Simon Buckingham, CEO of Appitalism , New York. “Upon activating and calibrating the Bluetooth app users can locate themselves and their friends inside the store and navigate around it,” he said. Mr. Buckingham is not affiliated with Printemps but agreed to comment as an industry expert. ...

Full article: http://www.luxurydaily.com/printemps-takes-store-locator-...

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