24 Jun '14, 8am

Ritz-Carlton offers double membership rewards to boost loyalty: The Ritz-Carlton Hotels is offering members do...

Ritz-Carlton offers double membership rewards to boost loyalty: The Ritz-Carlton Hotels is offering members do...

Ritz-Carlton, Abu Dhabi, Grand Canal The Ritz-Carlton Hotels is offering members double Elite Night credits for all of 2014. This promotion will retroactively double members’ previous points and will continue to duplicate points for the remainder of the year. Ritz-Carlton will likely draw return guests who hope to accelerate their paths to Elite status and simultaneously attract new loyalists. “An opportunity such as this is all upside – it’s a win-win,” said Kevin McCarthy, vice president of CRM & loyalty at The Ritz-Carlton Hotels , Chevy Chase, MD. “When our members achieve Elite status they are more satisfied and even more highly engaged, which ultimately breeds brand loyalty,” he said. “Delighting our guests and exceeding their expectations is core to The Ritz-Carlton service philosophy.” Reward points awards The Ritz-Carlton Rewards members are able to access 86 Ritz...

Full article: http://www.luxurydaily.com/ritz-carlton-offers-double-mem...

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