30 May '14, 8am

80% of affluent consumers prefer to research online: report ~ @LuxuryDaily #spa #skincare

Neiman Marcus preorder marketing image Forty-seven percent of consumers also prefer to make purchases online, according to a report from the Shullman Research Center. The report also calls attention to the retailers where affluent consumers across generations like to shop. For instance, Amazon was the most popular store among those surveyed, while Nordstrom had consistent responses from all generations and Neiman Marcus skewed toward millennials. “You can’t ignore Amazon,” said Bob Shullman, founder/CEO of the Shullman Research Center , New York. “They’re exercising their muscle. “A majority [of consumers] are willing to shop online,” he said. “Go back five years and the numbers wouldn’t be that way.” The information found in the “Where and How the Wealthy Shop” report is based on the Shullman Luxury and Affluence Monthly Pulse Fall 2013 Preview Wave that was conducted onl...

Full article: http://www.luxurydaily.com/80pc-of-affluent-consumers-pre...

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