30 May '14, 9am

8 characteristics of luxury products via @LuxuryDaily

Beau Fraser is president of The Gate By Beau Fraser What is pornography anyway? When asked to describe his threshold test for obscenity in the landmark Jacobellis v. Ohio case, Justice Potter Stewart answered: “I know it when I see it.” You can apply the same answer to what is luxury: “I know it when I see it.” And, this author would add, “Feel it or experience it.” Integral to Justice Stewart’s answer is the idea that “luxury” is personal, differing for each of us based on the breadth of our life experiences, our standards, even our expectations. Is “luxury” a week at Tuscany’s Castello di Casole? A ski trip to Vail? Or a biannual visit to Canyon Ranch? No offense, but I would say in order they are a luxury, a premium product and an occasional indulgence. It is this personal and amorphous definition of “luxury” that makes marketing luxury products and services so problema...

Full article: http://www.luxurydaily.com/8-characteristics-of-luxury-pr...

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