30 May '14, 7am

Luxury Food and Wine Tiffany keeps it simple to attract interest in New York Times ad: Jewe... Luxury Experiences

Luxury Food and Wine Tiffany keeps it simple to attract interest in New York Times ad: Jewe... Luxury Experiences

“The ad also highlights Tiffany’s affiliation with New York, the brand’s birthplace. The New York focus doesn’t seem to be part of the broader global ad campaign—rather a customization for ad placements in the New York area or on the New York Times. This strategic step allows Tiffany to create a small but notable common ground with its New York ad viewers.”

Full article: http://www.luxurydaily.com/tiffany-keeps-it-simple-to-att...

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