Lexus First to Launch Facebook Timeline-Inspired App

Lexus First to Launch Facebook Timeline-Inspired App via

The all-new 2013 Lexus GS is the featured vehicle. Fans are asked if they remember milestones in the history of the GS model along with monumental events in social media, technology, and design in the timeline. The fans’ responses are then shared on their personal Facebook Timeline. Each interaction with the application is posted separately like individual status updates. Events chronicled on Points of No Return include the launch of the LF-Gh, which is the Lexus concept vehicle that inspired the new GS, and the world debut of the 2013 GS at Pebble Beach Concours d'Elegance. The Facebook Timeline-inspired app uses the new Open Graph, which enables a higher level of engagement with fans by the customization of usable verbs beyond “Like.” The Open Graph is a transmission tool used to get information into Facebook from other websites and vice-versa. Lexus uses “Want,” “Rememb...

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