30 Apr '14, 8am

Chanel offers online customization to spur nail polish sales: France’s Chanel is joining the brands offering c...

Chanel offers online customization to spur nail polish sales: France’s Chanel is joining the brands offering c...

Chanel’s custom nail trio offer France’s Chanel is joining the trend of customization with an online offer that allows consumer to select a trio of Le Vernis nail polishes. Chanel offered its custom nail trio to its beauty subscription list on April 28. Sending an exclusive offer to a set list of consumers guarantees interest and will likely result in purchases as recipients will be interested in creating their own suite. “One benefit to subscribers is a reminder to buy a product they already use,” said CEO of SOS eMarketing , Los Angeles. “The value of [customization is] interaction, and Chanel’s email engages the consumer,” he said. “[Also, using a GIF image is] actually an effective device that gets attention.” Mr. Schwartz is not affiliated with Chanel, but agreed to comment as an industry expert. Chanel did not respond by press deadline. Painting the town To attract c...

Full article: http://www.luxurydaily.com/chanel-offers-online-customiza...

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