30 Apr '14, 8am

Fendi hosts online charity auction to expand audience for London store

Fendi hosts online charity auction to expand audience for London store

“This charity initiative is a strong form of philanthropy to start off their new launch by giving back as opposed to worrying about their bottom line,” said Dalia Strum, professor at the Fashion Institute of Technology and founder of Dalia Inc. , New York. “Kids Company is known for working with vulnerable and traumatized children in the UK that have been victims of child abuse and neglect, and this initiative supported by Fendi and the aligned celebrities could make quite a positive impact. “By aligning it with the launch, these bags could create a stronger appeal from potential buyers as a form of participation in regards to giving back,” she said. “The potential consumer of one of these bags could increase their purchase price if their interests and ideals align with the ‘celebrity’ who designed it. “This could create a stronger appeal for the store opening along with t...

Full article: http://www.luxurydaily.com/fendi-hosts-online-charity-auc...

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