30 Apr '14, 8am

Kate Moss for Topshop gives luxury retailers access to aspirational consumers

Kate Moss for Topshop gives luxury retailers access to aspirational consumers

Kate Moss for Topshop promotional image Luxury retailers have jumped on the bandwagon for the Kate Moss for Topshop collection to reach outside their typical consumer base. Nordstrom, Net-A-Porter and Galeries Lafayette will sell the off-price line, in stores April 30, and have been building buzz for the past weeks on social media and on their Web sites. Even though the collection may not fit with their usual price points, the luxury status of these retailers will remain intact as long as it is an isolated promotion. “While this mass-market collection appears to be a stretch for these luxury retailers, leveraging the iconic British super model image of Kate Moss for a lower price point offering elevates the status of collection to a level that shouldn’t diminish the luxury retailers’ brand image,” said Ken Morris, principal at Boston Retail Partners , Boston . “The new col...

Full article: http://www.luxurydaily.com/kate-moss-for-topshop-gives-lu...

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