30 Apr '14, 7am

Newspapers, tablets have highest media engagement levels among affluent: report via @LuxuryDaily

Consumers respond to brand-produced content Although digital media is usurping more traditional forms, television, newspapers and out-of-home advertising still hold considerable sway, according to a report by the Shullman Research Center. The “Reaching the Wealthy Consumer” report also looks into the engagement differences between consumers with a net-worth above $1 million and those below. Overall, the monthly pulse suggests that brands should continue to diversify their marketing strategy and continue to invest in traditional platforms. “We keep hearing about the impending death of traditional media and this [data] suggests that depending on which segments you’re going after, traditional is still vibrant,” said Bob Shullman, founder/CEO of the Shullman Research Center , New York. “When you look at reach and effectiveness, digital is coming up and the wealthier people are...

Full article: http://www.luxurydaily.com/newspapers-tablets-have-highes...

Tweets

Read Ad Week here - 7 Media Brands Shaking Up t...

afternic.com 04 May '14, 2pm

Your browser is severely outdated and is not supported by Afternic's advanced functionality. Please upgrade or change to a...

How We Increased #Facebook Engagement by 1,000%: #FacebookMarketing #SocialMedia

How We Increased #Facebook Engagement by 1,000%...

ibloom.co 01 May '14, 10pm

A couple of weeks ago we hit a huge milestone with our iBloom Facebook Page when we increased Facebook engagement by 1,000...