29 Apr '14, 9am

Fortnum & Mason points to heritage with new domain name via @LuxuryDaily

Fortnum & Mason points to heritage with new domain name via @LuxuryDaily

“That said, Fortnum & Mason as a brand has a lot of heritage and is synonymous with London in the eyes of many overseas browsers,” he said. “One would imagine that someone could type in ‘Fortnum Mason London’ into their search bar, and, as we have found with the Top Level Domains (TLDs) we run such as .XXX, the specific and relevant domain suffix seems to give even more relevant results in search queries.

Full article: http://www.luxurydaily.com/fortnum-mason-points-to-herita...

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