29 Apr '14, 7am

Dolce & Gabbana expands television commercial with The Cut mobile ad: Italian fashion label Dolce & Gabbana is...

Dolce & Gabbana expands television commercial with The Cut mobile ad: Italian fashion label Dolce & Gabbana is...

The ad links to a content page related to the television commercial currently airing for the fragrance, giving consumers videos to view and details about the fragrance. While this provides an immersive experience for consumers, since there is no direct path to purchase, only the most avid fans of the brand will likely take the necessary steps to find a retailer and purchase the fragrance.

Full article: http://www.luxurydaily.com/dolce-gabbana-expands-televisi...

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mobile

mobile

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