29 Apr '14, 7am

Luxury Food and Wine BMW spurs i3 test-drives via interactive microsite: German automaker B... Luxury Experiences

Luxury Food and Wine BMW spurs i3 test-drives via interactive microsite: German automaker B... Luxury Experiences

The BMW i3 Experience test-drive German automaker BMW is looking to boost test-drive registrations with an interactive video campaign that shows ordinary people in various countries driving the i3 for the first time. The “BMW i3 Experience” campaign centers on a microsite that lets fans go for a drive with regular people that have never had an experience with an electric vehicle. The open-ended nature of the campaign allows the brand to travel from country to country to appeal to new markets. “It’s sensational to see how they all react once they start the ‘engine’ and drive the first few meters,” said Simone Bauer, marketing associate at BMW , Germany. “The smiles on their faces are priceless. “Besides that, fans will appreciate that this campaign offers an authentic and real insight into how people experience the BMW i3,” she said. “It doesn’t matter what age and gender t...

Full article: http://www.luxurydaily.com/bmw-spurs-i3-test-drives-via-i...

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