29 Apr '14, 8am

Millennials value heritage more than Gen X’ers: study

Guest using horse stall at Dorchester Collection’s Coworth Park A new report by the Luxury Institute found that millennials scrutinize investment value and heritage of purchases more than Generation X’ers and Baby Boomers. The study also found that millennials regularly search for one-of-a-kind items as a way to signal status. While brands often treat “showrooming” as a threat to brand integrity, the research that accompanies the trend indicates that improved customer service and responsive multichannel efforts can turn the phenomenon into a benefit and a source for more revenue. “Millennials want the heritage of the brand, they respect history, and they see it as a validation of investment value,” said Milton Pedraza, CEO of The Luxury Institute , New York. “They don’t have all the money in the world, they’re just starting out, so they want to make sure they’re buying app...

Full article: http://www.luxurydaily.com/millennials-value-heritage-mor...

Tweets

Cornell University study proves MtGox bitcoins ...

bitcointalk.org 02 May '14, 5pm

The research looks quite solid. They looked for the right things, and if their data is complete I agree with the conclusio...

Media Buyers See Big Value in Multi-Platform Advertising: Multi-platform advertising is a hit with agencies a...

Media Buyers See Big Value in Multi-Platform Ad...

reelseo.com 29 Apr '14, 5pm

Cross-platform buying saw a big rise in spending between 2012-13 when 56% said they increased dollars spent on it. This ye...

Majority of millennials want access to better transit options - News - METRO Magazine

Majority of millennials want access to better t...

metro-magazine.com 29 Apr '14, 8pm

• Almost two-thirds of millennials (64%) say that the expense of owning a car is a major reason they want be less reliant ...

Study shows some products cost more in S’pore t...

channelnewsasia.com 29 Apr '14, 4am

SINGAPORE: Buying a product from Apple, Zara and IKEA could cost more in Singapore compared to 10 other cities, according ...

50pc of fashion and luxury brands don’t feel th...

luxurydaily.com 29 Apr '14, 9am

“There are a few different factors at play,” said Sarah Willersdorf, principal at BCG and co-author of the research. “Firs...

Why and How Coffee Can Command More Value From ...

dailycoffeenews.com 05 May '14, 4pm

Mr. Rhinehart suggests that information about the provenance of wine (and coffee) plays a central role in creating the per...

Pages with Schema Markup Rank 4 Positions Highe...

searchenginewatch.com 28 Apr '14, 5am

Schema.org was introduced about three years ago as the preferred markup for websites trying to communicate to search engin...

How prices for #Apple, #Zara & #Ikea products i...

channelnewsasia.com 29 Apr '14, 5am

SINGAPORE: Buying a product from Apple, Zara and IKEA could cost more in Singapore compared to 10 other cities, according ...

#STUDY: Animals can love, just like humans.

#STUDY: Animals can love, just like humans.

care2.com 04 May '14, 2am

In quite possibly the most awww-inspiring experiment ever conducted, researchers found that animals can love, just like hu...

BPA

BPA

environmentalhealthnews.org 29 Apr '14, 10am

Miscarriage risk rises with BPA exposure, study finds Wikipedia The epoxy lining in many canned foods is one of the ways B...