31 Mar '14, 9am

Pinterest weaves social sharing, cataloging for jewelry brand exposure via @LuxuryDaily

Pinterest weaves social sharing, cataloging for jewelry brand exposure via @LuxuryDaily

“Brands can showcase exclusive photos of their products that nobody has seen anywhere else. When set up properly the pin will link back to a Web site page with more info about the product or the ability to impulsively buy.” Virtual catalogs For luxury brands with a wide product range that includes apparel and accessories but also jewelry and watches, Pinterest can help organize the items to ease browsing. By segregating products rather than lumping a brand’s offerings into one place, a consumer will likely have a better experience if they have a specific piece or style in mind. For example, Italian fashion label Versace introduced a new collection of women’s wristwatches through a dedicated Pinterest board to expand awareness for its entire range of timepieces. Officially debuting March 27 through April 3 at Baselworld in Basel, Switzerland, Versace’s Pinterest board allow...

Full article: http://www.luxurydaily.com/pinterest/

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