31 Mar '14, 8am

Louis Vuitton connects jewelry line to iconic trunk

Louis Vuitton connects jewelry line to iconic trunk

Video still from Louis Vuitton's Emprise film French leather goods, apparel and accessories maker Louis Vuitton is expanding the reach of its display at watch and jewelry show Baselworld with a social video featuring its fine jewelry collection. The video promotes the brand’s Emprise collection of watches and fine jewelry without showing too many of the physical pieces, instead alluding to the Parisian origins of the line. This video connects the brand’s leather goods heritage with its newest jewelry line to connect past with present. “With this video, Louis Vuitton was looking to make a strong entrance for the Emprise collection and they did,” said Kelly Cooper, senior marketing manager for ShopIgniter , Portland, OR. ”Stylistically, the video’s infinite sequence coupled with the trance-like music creates a hypnotic quality that immediately captures attention and draws th...

Full article: http://www.luxurydaily.com/louis-vuitton-connects-jewelry...

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