31 Mar '14, 7am

Jolting jaded consumers with out-of-home displays, events

Sam Santarelli, executive vice president of Brightline Interactive SAN FRANCISCO – Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco. The “Overstimulated: Winning over the Jaded Audience” session explored emerging tactics such as a virtual spokesmen, body sensor in-store installations and interactive subway displays. When seeking to create memorable experiences in a crowded retail space, luxury brands are increasingly turning to new technologies to appear innovative. “One of the biggest problems with experiential marketing is that … as soon a you leave it’s gone,” said Sam Santarelli, executive vice president of Brightline Interactive , Washington. “How do you keep people coming back and thinking about the experience? “When working in the luxury pace, peopl...

Full article: http://www.luxurydaily.com/jolting-jaded-consumers-with-o...

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